Animals as an integral aspect of public communication

Saskia presents at GADMC

Saskia will be presenting some of her current work on including animals in disaster risk communications before, during and after an emergencies at this years Global Animal Disaster Management Conference (GADMC).

GADMC will be online from February 15-24. It is an emergency management conference world-first that looks at the considerations for animals and brings together leading emergency experts in this field.

Saskia’s talk is on at 23:00 Tuesday February 23, Amsterdam Time

(That’s 11:00 on Wednesday 24 in Auckland, New Zealand; Wednesday February 24 06:00 for Tapei, Taiwan; Tuesday February 23, 19:00 in Santiago, Chile; and Tuesday February 23, 14:00 in Los Angeles, USA).

For more information on the conference please visit



The role and responsibility of emergency planning includes the distribution of informational, instructional, and preparedness messaging to residents, businesses, schools, tourists, and all members of the community before, during, and after an emergency. However, communications regarding animals, whether companion, service, husbandry or research, is often overlooked while these form part of people’s core considerations during an emergency. Poor quality of relaying preparedness and emergency information contributes to delayed appropriate response and/or non-compliance: animal owners may fail to evacuate, take risks to rescue animals or suffer (emotional) losses.

The majority of emergency messages and instructions rely on visual infrastructures, this includes written text —a visual presentation of information, as the main framework for communication, yet the application of basic visual communication principles and rules of legibility have not been included as part of the emergency planning process, skillset, or training. In this presentation we highlight the importance of making animals an integral part of emergency communication and demonstrate application of design principles and the role of visual communication for public outreach before, during, and after emergencies.

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